This is the new promotional video for Reebok Crossfit (or just Crossfit? or to make sure you know that there is an official cooperation now between Crossfit and Reebok? I’m not really sure).
The main concern I have about the way that Crossfit continues to promote itself is that they alienate all of the regular joes out there that are discouraged by the elite vibe that gets worse with each Crossfit HQ production. What I gather from watching the games and promo videos like this is that Crossfit is reserved for Olympian-esque athletes that have forsaken their previously sport-specific lives for the glory of being dubbed “The Fittest In the World”.
It’s no suprise that I have trouble convincing friends and families to try out Crossfit to meet their generic fitness and weight loss goals. These types of promotional materials are intimidating. I get pumped up while watching them, don’t get my wrong, but my mom - and most of the other people in my life - see it as too intense and “not for me”. It’s too bad…because everybody - old or young, active or sedentary - could see their fitness skyrocket if they gave Crossfit a shot. The community aspect alone is reason enough to find a Crossfit gym in your community. But these videos give the sense that you need to be in tip top shape w/ lofty fitness goals before you even consider pursuing such the program.
As a final note - working out is not a sport. Stop it.
A more humour commentary on the video:
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reformyourself posted this
I'm a med student, researcher, and athlete. This blog is an attempt to focus the curiosity and intrigue that I've encountered in my pursuit of happiness for myself, my planet, and society through food, sport, adventure, and love. I am the change I wish to see in the world, and I implore you to be the same.
