Gandhi et al.
My own adaptation would read…”If you spent as much time exploring life as you spend glorifying the awesome lives of others, you’d have a story worth telling, too.”
Stopping making excuses. Tomorrow’s too long to wait.
This is the new promotional video for Reebok Crossfit (or just Crossfit? or to make sure you know that there is an official cooperation now between Crossfit and Reebok? I’m not really sure).
The main concern I have about the way that Crossfit continues to promote itself is that they alienate all of the regular joes out there that are discouraged by the elite vibe that gets worse with each Crossfit HQ production. What I gather from watching the games and promo videos like this is that Crossfit is reserved for Olympian-esque athletes that have forsaken their previously sport-specific lives for the glory of being dubbed “The Fittest In the World”.
It’s no suprise that I have trouble convincing friends and families to try out Crossfit to meet their generic fitness and weight loss goals. These types of promotional materials are intimidating. I get pumped up while watching them, don’t get my wrong, but my mom - and most of the other people in my life - see it as too intense and “not for me”. It’s too bad…because everybody - old or young, active or sedentary - could see their fitness skyrocket if they gave Crossfit a shot. The community aspect alone is reason enough to find a Crossfit gym in your community. But these videos give the sense that you need to be in tip top shape w/ lofty fitness goals before you even consider pursuing such the program.
As a final note - working out is not a sport. Stop it.
A more humour commentary on the video:
The attitude exhibited by Camille LeBlanc-Bazinet in this video is what sets athletes apart from ordinary folk. Whether you’re into basketball, surfing, climbing, track and field, the same determination is required to be our best - both in sport and in life.
Anybody can claim to want to be great, but you won’t - indeed, can’t - be great until you can approach your fears and work your butt off until you’ve overcome them.
I post a lot more images of women than I do men. This is because 1) I admire female athletes more than men because they’re doing stuff that society has likely implied is best performed by men, 2) The body image thing regarding how women view their bodies is disgraceful.
Maybe men (like myself) are part of the problem in that we spend so much time admiring the bodies of strong, determined females like those found in Crossfit gyms, in climbing gyms, and on surf boards around the world. Or maybe the world needs to wake up to the beauty exuded by women with bodies that remind us not of little girls, but of REAL WOMEN and that represent the strength and beauty harbored by the mentally tough.
Those are the things which make real men drool. Strong is the new skinny.
82-year old grandmother (and Crossfitter) setting a new deadlift PR @ 153#
Athlete Aimee Mullins
“Born without fibulae in both legs, Aimee’s medical prognosis was discouraging; she was told she would never walk, and would likely spend the rest of her life using a wheelchair. In an attempt for an outside chance at independent mobility, doctors amputated both her legs below the knee on her first birthday. The decision paid off. By age two, she had learned to walk on prosthetic legs, and spent her childhood doing the usual athletic activities of her peers: swimming, biking, softball, soccer, and skiing, always alongside “able-bodies” kids.”
Source: aimeemullins.com
“BREATHE”, a mini-film by Paul Schneider.
This Crossfit inspired piece is an experiment in sound, small moments, dynamic build and human intensity.
It’s a race against the clock that we all must face, and a reminder to breathe, because you can.



